What Would Jesus Think of His Marketing Department?
When faith becomes a brand, who gets to define the mission? Christ Driving the Money Changers from the Temple , El Greco, c. 1570. Minneapolis Institute of Art. Public domain. Jesus, who famously overturned the tables of the money changers, now has a marketing department. I recently came across a job posting for a Director of Organizational Communications at a Christian organization. As someone who has spent much of my career in corporate communications, I naturally took a look. The salary was generous, the benefits impressive, and the opening paragraph sounded like a cross between a corporate recruiting pitch and an expedition to the South Pole. Prospective employees were warned that the headwinds were real, public opinion was loud, and a safe return to the status quo was doubtful. Apparently, they're hiring a communications director to accompany Shackleton on his next expedition. But what really caught my attention was the application requirement. Candidates were asked to submit ...